Consumer Value: Know What Your Customers Really Want

Learning what consumers truly value is a real challenge for every company. As the competition in the market gets tougher, the standards of consumers also get higher.  Consumer value can be seen from the perspective of the customer and the business. From the customer perspective, this refers to the value of a product or a […]

Why Failing Fast Can Help Your Business to Succeed

Failing fast is probably the last thing you would want to do. As human beings, we are terrified of making mistakes and losing the game.  Fail-fast is a philosophy known to entrepreneurs, especially those who are in the software industry. It is also often associated with widely used product development methods (ever heard of Agile, […]

Why Competition is Good for You and for the Business

Competition is human nature and is part of our daily lives. It can occur anytime and anywhere – at school, in your workplace, across companies or even within your family. But is competition beneficial? The answer is yes! Healthy competition has many benefits. It motivates the person to develop their personal and professional skills. Being […]