Consumer Value: Know What Your Customers Really Want

Learning what consumers truly value is a real challenge for every company. As the competition in the market gets tougher, the standards of consumers also get higher.  Consumer value can be seen from the perspective of the customer and the business. From the customer perspective, this refers to the value of a product or a […]

The Powerful Benefits of Embracing Transparency

In general, being authentic and transparent takes a lot of courage. Not everyone can show their true motives or true self because of fear. Fear of judgments. Fear of being rejected. Fear of being less authoritative. And sometimes, fear of being manipulated. Dalai Lama once said, “If you are honest, truthful, and transparent, people trust […]