Why Personas Are Important to Your Products

How well do you know your customers? Do you know what makes your customers tick? In his article 5 Techniques to Help You Truly Understand Your Customers, Neil Patel recommends that one of the five strategies you should do to understand your customers better is to create more robust buyer personas.  But what is a buyer […]

strategic marketing planning and development

For any small business, SME, corporation, entrepreneur or work from home professional to service their core target market segment customers with marketing messages that relate to products, goods and services they need to at first [of course] have an idea of that which they want to say to customers. Now when we refer to communicating […]