strategic marketing planning and development

For any small business, SME, corporation, entrepreneur or work from home professional to service their core target market segment customers with marketing messages that relate to products, goods and services they need to at first [of course] have an idea of that which they want to say to customers. Now when we refer to communicating […]

Channel Marketing Business Development Strategy Principles

In its most basic form we can think of channel marketing as a path or route that connects companies to its target market end user customer. Marketing Channels may readily be defined as coming in two main forms – one form is to actually deliver the products and services into the hand of the purchaser, […]